Theperformancemarketingagencythatturnsadspendintocompoundingrevenue.
Full-funnel paid media across Meta Ads, Google Ads, YouTube, and LinkedIn — engineered on the Neogen RevenueNow stack with server-side attribution and AI-augmented creative. A Meta Ads agency and Google Ads agency in India built for D2C, SaaS, education, and real estate brands scaling across India and the GCC.
What is performance marketing?
Performance marketing is measurable paid media across Meta, Google, YouTube, LinkedIn, and programmatic — where every rupee of ad spend is tied to a revenue target, not a vanity metric like reach or impressions. In 2026, creative is 60%+ of the result; tracking + attribution is the other 40%. Bid algorithms are commoditised — what separates winners from losers is how fast you can test new angles, hooks, and formats, and how cleanly you can read what actually drove the sale.
Neogen Media runs performance marketing as one accountable team per client — a dedicated media buyer, creator, and analyst working in lockstep so nothing sits in a queue. AI-augmented creative briefs flow through Claude, OpenAI, and Gemini; visuals are produced in Midjourney, Kling, and our proprietary AI video workflow for weekly refresh velocity. Attribution runs on server-side GTM + Conversions API + first-party data, so the number in your dashboard matches the number in your bank account.
What this unlocks for your team
ROAS-linked targets
Every campaign is briefed against a blended ROAS or CPA floor tied to your unit economics — not a spend target.
Creative velocity
Weekly creative refresh: 8-15 new concepts shipped per client per month via AI-augmented pipelines.
First-party attribution
Server-side GTM, Conversions API, and enhanced conversions — we see what iOS14 hides.
Full-funnel allocation
Budget split across Acquisition, Consideration, Conversion, and Retention — not dumped into one stage.
How does a performance marketing agency engagement actually run?
Every engagement follows a 5-step operating cadence — audit, creative + offer lab, launch, attribution, and monthly business review. A dedicated buyer, creator, and analyst own execution; you get one weekly Loom, one monthly BR, and a live dashboard for everything in between.
Audit + account structure
Deep audit of existing accounts, pixel + GA4 + CAPI health check, unit-economics review, and a rebuilt account structure (CBO/Advantage+ on Meta, PMax + AI Max on Google) aligned to your revenue targets.
Creative + offer lab
Angle research, hook library, and offer architecture. Claude/OpenAI/Gemini write the briefs; Midjourney, Kling, and our proprietary AI video workflow produce statics, motion, and video at weekly cadence.
Launch + daily ops
Campaigns go live across Meta, Google, YouTube, LinkedIn, and Microsoft. Daily pacing checks, creative rotation, negative keyword sweeps, and placement pruning by the dedicated buyer.
Attribution + MMM
Server-side GTM + Conversions API + enhanced conversions feed first-party attribution dashboards. Weekly incrementality views and lightweight MMM keep allocation honest beyond last-click.
Monthly BR + creative refresh
Monthly business review against revenue targets (not spend targets), with next-month creative brief, budget reshuffle, and test roadmap locked in before the 1st.
Where teams deploy this
D2C scaling past ₹5Cr ARR
Shopify/WooCommerce brands breaking through the ₹5Cr-₹50Cr plateau — catalog campaigns, ASC, creative velocity, LTV-led bidding.
SaaS B2B demand-gen
LinkedIn + Google demand-gen for B2B SaaS — pipeline-sourced attribution, SQL/MQL tracking, CRM-closed-loop reporting.
Education + coaching lead-gen
High-intent lead-gen for ed-tech, coaches, and training institutes — lead-quality scoring, WhatsApp follow-up wired in.
Real estate inventory
Project-specific and inventory-led campaigns for developers — site-visit attribution, CRM routing, retargeting by funnel stage.
E-commerce catalog campaigns
Shopping, PMax, ASC, and DPA campaigns wired to your product feed with margin-aware bidding and catalog hygiene.
Retail foot-traffic + online hybrid
Omnichannel retailers balancing store visits and online sales — local campaigns, store-visit tracking, and hybrid attribution.
Built on best-in-class tools
Performance marketing on the Neogen RevOps Stack
Neogen performance marketing is not an isolated ads shop. It runs on the RevOps Stack — one accountable team per client, an AI-augmented creative pipeline, and a first-party attribution layer that ties every rupee of spend to pipeline in your CRM.
- One accountable team (buyer + creator + analyst) per client — nothing sits in a queue
- AI-augmented creative briefs (Claude/OpenAI/Gemini) + production with Midjourney, Kling, and our proprietary AI video workflow for weekly ad velocity
- First-party attribution via server-side GTM + Conversions API + enhanced conversions — we see what iOS14 hides
- Full-funnel budget allocation — Acquisition, Consideration, Conversion, Retention — never dumped into one stage
- Weekly creative tests with statistically-clean reporting — no calling a 3-day winner
- Monthly business review against revenue targets, not spend targets — your P&L is the scoreboard
What clients say about this work.
Safwan Rasheed
COO · Faber Kerala
“They set up our complete digital sales system and we've been consistently hitting an average ROAS of 20x since September. Our showroom footfall and high-ticket product sales saw a massive boost and every result was trackable.”
Akheel Navaz
Founder · Best Homes
“Neogen Media genuinely stands out. There's a clear strategy behind what they create, and it shows in the quality. Rehdhil actually understands what brands need to grow — focused on long-term results rather than shortcuts.”
Sebastian Cosima
Client · Cosima Holidays
“Since one year, Neogen Media is our social media partner. They handle our business leads very effectively. Very professional and very responsive to all the concerns we raise.”
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